As other digital marketing strategies are continuously evolving, a question that lingers in the mind of travel agents is why email marketing is important in the travel industry. Today’s digital era puts a bigger emphasis on social media advertising than ever before causing many to wonder if email marketing is still a thing. 

Well, the importance of email marketing in the travel business can’t be ignored. In fact, around 40% of travel businesses stated that email newsletters are the most critical way for content marketing and 73% of Millennials prefer communication with the travel business via mail. Moreover, around 99% of people daily check their inboxes and prefer to get updates from travel brands via mail. 

Importance of Email Marketing in Travel Business

It is important for every travel company to know about the tips to use email marketing in the travel industry as creating a strong email marketing strategy can help the travel business to grow their business. It helps the travel companies to reach and connect with the target audience in a more professional way and the personalized way which further helps them to enhance the sales process. 

Email marketing is a form of digital marketing or advertising and is a powerful way to connect with potential customers. Email marketing helps travel business owners connect with prospects and customers in a highly targeted way which is beneficial to have the successful growth of the travel business.

Create Personalized Content

With email marketing, travel companies can use customized campaigns and create targeted content as per their customers’ and prospects’ preferences. 

• However, the personalization can be shown in little things such as including a contact’s name in the email. 

• To create personalized content, it is important for travel agents to understand different types of emails in travel business email marketing. 

• It has been observed that the emails that include the first name of the recipient in the subject line tend to get more clicks through rates than those that don’t.  

• The customized content also can be created with the help of list segregation on the base of geography or engagement levels. 

• To have a successful email marketing campaign, it is important to send the right email to the right people at the right time. That’s where email segmentation and personalization can help. 

• Email Marketing also helps the travel business to know about the demographics and market analysis of the potential customers.

Collecting Feedback and Surveys

Paying more attention to the customer experience is very valuable if you want the potential customers to interact, engage, and purchase from the travel brand. It is important to offer effective customer support in the travel business in which email marketing can prove to be quite helpful. 

• For instance, travel agents can send customer satisfaction surveys and feedback forms through email campaigns. 

• It will help the travel agents to understand the target audience better and what they need from the travel industry. 

• With this information, travel business owners can come up with strategies to enhance the customer experience. 

Improve Sales

While email marketing is proved to be an effective marketing tool, it is actually one of the relevant sales tips to grow business in the travel industry. In fact, 59% of travel agents stated that email is their biggest source of ROI, and the travel businesses that use email segmented lists experience around a 76% increase in business revenues. 

• Email marketing campaigns can feature products or services in a much better way which encourages customers to get in touch with the travel brand. 

• The travel agents can also introduce special deals and customers to the target audience. Moreover, it has been observed that around 59% of respondents in this survey say marketing emails highly influence purchase decisions. 

• The email marketing campaigns can easily incorporate the messages to encourage a purchase to the target audience and have opted can help to increase the sales as well. 

• In addition, email marketing can be used as a part to automate the sales process.

Effective Communication with Audience

As a travel business owner, it is important to build strong customer relationships in the travel business. When the target audience feels like they can talk to the travel business and they are important, they are more likely to become loyal to the travel brand. 

• With the help of effective email marketing, travel businesses can reach more target audiences and potential customers and they also can understand the customer pain points and preferences. 

• With such information in hand, the travel agents can effectively communicate with the clients and keep the target audience engaged.

It is important for the travel business to attract new customers and keep the existing ones engaged which can be best facilitated by email marketing. If you are still wondering why email marketing is important in the travel industry, then let’s put it in a simple way. Email marketing is a personal yet professional way to reach out to potential customers and target audiences. Emails can be tailored to the customer's actions so that every communication is relevant to their interest.